03 10 / 2012

"Self-confidence produces fine results."  – Stefan Sagmeister
What I love about this design piece is how the text appears and disappears as the bananas ripen, because self-confidence is certainly something that ebbs and flows with age. And the sentiment rings true; a good mantra for me to remember.
Photo from the article, “Stefan Sagemeister: ‘Trying to Look Good Limits my Life’”, in Smashing Magazine.

"Self-confidence produces fine results."  – Stefan Sagmeister

What I love about this design piece is how the text appears and disappears as the bananas ripen, because self-confidence is certainly something that ebbs and flows with age. And the sentiment rings true; a good mantra for me to remember.

Photo from the article, “Stefan Sagemeister: ‘Trying to Look Good Limits my Life’”, in Smashing Magazine.

19 9 / 2012

"Vigourous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all sentences short or avoid all detail and treat subjects only in outline, but that every word tell."

"The Elements of Style" by William Strunk Jr. and E.B. White

12 9 / 2012

One of the biggest challenges I’ve faced as a writer is striking the right tone. The article, “Finding Your Tone of Voice" from Smashing Magazine describes the amount of thought and research that’s required for finding the right tone when creating web content. Frankly, this portion of the article worries me. While consideration about the audience and brand is absolutely necessary, the processes described in the article — content audits, stakeholder interviews, and audience research — can generate so much data, it may lead to decision paralysis.

However, the article does an excellent job of providing examples of appropiate voice and tone across websites. I’m inspired by the Mail Chimp website, Voice and Tone, as a real-world example of how to adapt tone to a user’s needs.

The brass tacks of it: use the data to empower yourself and create some real examples to guide you through the difficult process of striking the right tone at the right time.

31 8 / 2012

My happy place: staring at the ocean and Channel Islands from a Santa Barbara park on a summer evening.

My happy place: staring at the ocean and Channel Islands from a Santa Barbara park on a summer evening.